A common issue in today’s cosmetics market is that packaging often takes precedence over quality.
A good cosmetics packaging design is not merely about pursuing aesthetic appeal and uniqueness; it should be based on the product’s characteristics and consumer needs, creating a form that better suits the brand and market characteristics. Cosmetics packaging knowledge is not something to be taken lightly. Today, we’ll take you through the intricacies of cosmetics packaging design.
1. Combining Value with Consumer Needs
In many cosmetics brands, when designing product packaging, practicality is often sacrificed to enhance perceived value. For example, some products adopt a wide-mouth bottle design to appear more luxurious, with a bottle opening as large as a mineral water bottle, which can be inconvenient for consumers to use. If the pouring angle is too steep, the product may spill out, resulting in waste.
Some foundation liquids, in pursuit of aesthetic appeal, don’t even have a pump dispenser! Consumers must pour the product out manually, making it difficult and inconvenient to dispense the exact amount needed.
Therefore, cosmetic packaging design must also prioritize convenience. The packaging design of a certain brand’s rose bud water follows this principle. This bud water resembles a large capsule, exuding high value. It also features a design where pressing down evenly distributes the product onto the bottle tray, making it not only more hygienic but also very convenient to use.
2. The Development Trend of Cosmetic Packaging: Eco-Friendly Design
Recently, editors reported on several products that failed due to excessive packaging gaps. Overpackaging has long been an issue in the cosmetics industry. To achieve luxurious packaging, many brands often use oversized packaging when designing gift boxes, which exacerbates environmental pollution.
Many women deeply understand that they often hesitate to discard empty cosmetic bottles and jars, yet they lack space on their vanity tables. In such cases, recyclable cosmetic packaging becomes essential. It not only reduces environmental pollution but also minimizes waste and promotes resource reuse.
Undoubtedly, an increasing number of consumers and brands are focusing their products on environmental sustainability, green practices, and sustainable development. “Sustainable production, environmental awareness, and ethical constraints” will become key trends in the beauty industry’s development.
First, a suitable packaging tube manufacturer can meet customer needs. Different customers have different product requirements, such as size, material, color, printing, etc. A suitable manufacturer should be able to customize production according to customer requirements. At the same time, the manufacturer should be able to provide professional technical support and services to provide customers with the best solutions.
Secondly, a suitable custom packaging tube manufacturer should have high-quality products and a strict quality control system. A suitable manufacturer should be able to provide products that comply with national and industry standards, and conduct rigorous quality testing and control to ensure product quality and safety. Finally, a suitable custom packaging tube manufacturer should offer competitive pricing and excellent after-sales service. Price is an important factor for customers when selecting a manufacturer, and a suitable custom packaging tube manufacturer should be able to provide competitive pricing.
What are the common types of packaging used for cosmetic tubes?
Currently, the main types of plastic tubes used in cosmetic packaging include aluminum-plastic composite tubes, all-plastic composite tubes, and plastic (PE) extruded tubes. These tubes can meet various requirements for cosmetic packaging, such as hygiene and barrier properties.
1. Aluminum-plastic composite soft tubes:
Aluminum-plastic composite soft tubes are manufactured using aluminum foil, plastic film, and industrial adhesives through a co-extrusion lamination process to form rolls of a specific width. These rolls are then slit and rewound according to the unfolded width required for the tube diameter. Printing plates are created based on customer specifications, and the material is printed before being rewound. Finally, the material is processed into tubular containers using specialized tube-making machinery. The typical structure of these tubes is PE/PE+EAA/AL/PE+EAA/PE. Aluminum-plastic composite tubes are primarily used for packaging cosmetics with high hygiene and barrier requirements. The barrier layer is typically aluminum foil, and its barrier performance depends on the porosity of the aluminum foil. With advancing technology, the thickness of the aluminum foil barrier layer in aluminum-plastic composite tubes has decreased from the traditional 40μm to 12μm, or even 9μm, significantly conserving resources.
2. All-plastic composite tubes
All-plastic composite tubes are entirely made of plastic and are divided into two types: all-plastic non-barrier composite tubes and all-plastic barrier composite tubes. All-plastic non-barrier composite tubes are generally used for packaging low-end, fast-moving cosmetics; all-plastic barrier composite tubes, due to the presence of seams during tube production, are typically used for packaging mid-to-low-end cosmetics. The barrier layer can be a multi-layer composite material containing EVOH, PVDC, or oxide-coated PET. The typical structure of all-plastic barrier composite tubes is PE/PE/EVOH/PE/PE.
3. Plastic (PE) Extruded Tubes
Plastic (PE) extruded tubes utilize co-extrusion technology to co-extrude raw materials of different properties and types into a single-step molding process. Plastic (PE) extruded tubes are divided into single-layer extruded tubes and multi-layer co-extruded tubes. The former is primarily used for packaging fast-moving cosmetics with high aesthetic requirements but lower performance requirements (such as hand creams), while the latter is mainly used for packaging high-end cosmetics.
Why choose custom packaging tubes?
In today’s highly competitive market, packaging is not just the “outer shell” of a product—it’s also a silent ambassador for your brand. So, what are the advantages of custom packaging tubes?
1. Precisely convey brand value: From color, material, to craftsmanship, every detail embodies your product’s brand DNA, helping consumers remember your brand at a glance.
2. Combine functionality with aesthetics: Tubes feature leak-proof, pressure-resistant, and portable designs. Combined with a visually appealing design, they offer both practicality and visual impact.
3. Flexibly adaptable to diverse scenarios, including cosmetics, food, pharmaceuticals, and industrial sectors. Whether it’s for pastes, liquids, or high-viscosity products, we can tailor solutions to meet your needs. If you require custom packaging tube services, Shanghai Bomu Industrial Co., Ltd. is your ideal choice. We are committed to providing you with high-quality products and services to enhance your product’s market competitiveness!
Plastic tubes have become an indispensable packaging form for cosmetics and pharmaceuticals.
Plastic tubes are convenient, economical, and hygienic, making them one of the primary packaging options for cosmetics, pharmaceuticals, and food products. Since the 1990s, China has imported a significant amount of advanced composite tube production equipment from Europe, the United States, Japan, and Taiwan, driving rapid industry growth. Multi-layer, thin-walled, and transparent plastic composite tubes represent the future trend in this field.
Whether for cosmetics, pharmaceuticals, or food, packaging must first prioritize hygiene performance, followed by mechanical strength, barrier properties, printability, and chemical resistance. Of course, economic considerations and ease of use must also be taken into account.
Compared to packaging for other products, cosmetic packaging has higher requirements for water and oxygen barrier properties. On one hand, fats containing water may harbor mold and yeast, which can cause fat oxidation, fat hydrolysis, and the oxidation of fats into fatty acids and glycerides. Therefore, increasing the moisture content in fats not only triggers fat hydrolysis but also accelerates the auto-oxidation reaction, providing a living environment for microorganisms and reducing the efficacy of certain antioxidants like polyamines. Additionally, certain powdered products must prevent moisture absorption to avoid clumping, hardening, and spoilage, so many cosmetic packaging designs must block moisture ingress. On the other hand, some water-containing products are used for skin cleansing, so they must maintain a certain moisture content over a specific period, necessitating the prevention of moisture evaporation. Oxygen is the primary factor causing cosmetic rancidity.
Most cosmetics contain lipid components. The unsaturated bonds in lipids are highly susceptible to oxidation, leading to degradation and rancidity. Even if only a small portion of unsaturated lipids begins to oxidize, it can trigger complete lipid rancidity, thereby reducing product quality. Therefore, during the production, storage, and use of cosmetics, efforts must be made to prevent lipid rancidity and block oxygen ingress.
Overall, plastic tubes have advantages that other materials cannot match. Since their introduction, they have stood out in cosmetic and pharmaceutical packaging. Currently, they have become an indispensable packaging form for cosmetics and pharmaceuticals.
The Science of Cosmetic Packaging
Cosmetic Packaging: Today, cosmetic packaging is increasingly receiving attention. With the rise of the “aesthetic economy,” cosmetic brands are increasingly focusing on packaging design. Many brands even go all out to create buzz with their packaging when launching new products. However, what are the consequences of this trend? It is possible that after switching to more elegant and eye-catching packaging, due to the high costs incurred in packaging, quality standards may be compromised, leading to issues with the quality of the cosmetics.
When looking for a reliable source of hose packaging manufacturers, the most important thing is to find a trustworthy one. Shanghai BOOM is a specialized factory that offers customized services for various types of hoses, including those for cosmetics, pharmaceuticals, chemicals, food, and many other industries. We can provide customized services for hose caps, hose materials, and packaging designs. If you need customized services for packaging materials and hoses, Shanghai BOOM will be your best choice!
What types of packaging can Shanghai BOOM do?
Shanghai BOOM is a source factory specializing in customizing various types of tubes. Currently, our tube packaging products include cosmetics such as hair dye, toothpaste, hand cream, depilatory cream, BB cream, sunscreen, facial cleanser, facial cleanser, body lotion, etc., food products such as jam and condiments, medical products such as ointment, acne cream, scar cream, and medical disinfection coupling agent, and chemical products such as lubricating oil, silicone filler, and industrial adhesives. We can also provide customized services for tube caps, tube materials, and packaging design. If you need customized tube packaging services, BOOM will be your best choice!
When looking for a reliable source of hose packaging manufacturers, the most important thing is to find a trustworthy one. BOOM is a specialized factory that offers customized services for various types of hoses, including those for cosmetics, pharmaceuticals, chemicals, food, and many other industries. We can provide customized services for hose caps, hose materials, and packaging designs. If you need customized services for packaging materials and hoses, BOOM is your best choice!
A powerful R&D manufacturer of cosmetic tubes
Shanghai BOOM Industrial Co., Ltd. is a professional manufacturer and processor of cosmetic plastic packaging, tubes, plastic tubes, aluminum-plastic tubes, plastic bottles and other products. It has a complete and scientific quality management system. The company has a dedicated research and development institution, and professional high-quality talents lead the industry trend with more and newer products. Currently, it can provide various tubes, aluminum-plastic composite tubes, aluminum tubes, plastic bottles, etc. of different lengths with processes such as offset printing, silk screen printing, hot stamping, and labeling. The materials used are carefully selected, and there are single-layer, double-layer, and multi-layer varieties. They are classified into white tubes, colored tubes, pearlescent tubes, transparent tubes, composite tubes, flat tubes, and special-shaped tubes. There are also various types of caps such as round tips, slanted tips, flat tips, pointed tips, screw caps, flip caps, cylindrical caps, trumpet caps, abacus caps, brush caps, horseshoe caps, pump caps, and metal caps. Special labels can be customized according to customer requirements, and various sealing tail patterns can be freely selected. From the perspectives of raw materials, barrier properties, environmental friendliness, cost, hand feel, and design effect, Qunxin provides you with more choices. The diverse material structures and Qunxin’s 30 years of cooperation experience give you products that better meet your needs. The company has introduced the mainstream plastic tube production lines of today, such as fully automatic 6-color offset printing and coating machines, automatic color mark inner heating sealing tail machines, and high-speed double-layer tube drawing machines. It uses imported raw materials for production. The products are widely used in the packaging of liquid and paste products in cosmetics, pharmaceuticals, cleaning products, hotel supplies, food, and stationery. They are known for their excellent texture, beauty, durability, variety, and professionalism, and have won the praise and trust of customers in various industries.
The company has standardized production workshops and reliable quality. It has strong technical strength and implements modern production management concepts. From raw material selection, mold making, extrusion forming, to printing, coating, and sealing tail, the integrated operation process, combined with advanced equipment, achieves high efficiency and stable quality.
BOOM packaging products’ integrity, strength, and product quality have been recognized by the industry. We welcome friends from all walks of life to visit, guide, and negotiate business. In the past, present, and future, we will always be your sincere partner!
